The zoo's Centennial Celebration required a lot of social media planning. I sketched out our content calendar to include countdowns, historic posts, event posts, and more! To accomplish this successful social media campaign, I planned many photo and video shoots.
Coinciding with our centennial celebration was our opening of our brand new Welcome Center and Animal Hospital. My social calendar consisted of creating buzz, highlighting specific new elements, membership sales, member previews and promotion of the grand opening.